Why is it so hard to change people's behaviour?

At certain points on this blog, I'll be telling you about output and ideas that have been produced some time ago, as they contain important advice that is not yet being followed by people and organisations seeking change.

One such piece of output is the ChangeStar report 'Why is it so hard to change people's behaviour?', which identifies a number of factors that make it difficult for many people in the western world to change their attitudes and behaviour on global issues such as sustainability and social justice. It provides some far-reaching recommendations for organisations seeking to engage people in behaviour change, including the need to empower the public with the intellectual tools they need to become ethical global citizens and the need to establish a new movement for global change. Download it from here.